What’s the coldest summer got to do with the hottest trends? If you get a kick out of knowing how the weather – and the economic climate – impact on shopping habits, then you’re in the right place. A new coat might be hot stuff in Edinburgh this August, but too warm for London. And knowing the difference decides how we do as a business.
While Buyers and Designers set the trends for new ranges, Merchandisers do the strategic thinking that decides where those ranges will be available. Will the next big thing be our next big seller? It could be your call. You’ll be making decisions that have a real impact on the profitability of your brand.